In the digital arena, most of the businesses face the challenge to reach the prospective customers that match the targeted segment profile, present them the brand in most engaging way creating the intended brand perception, solidify the brand loyalty and win leads out of them. There lies a big opportunity for businesses to leverage the social media channels to do extremely targeted marketing much more cost effectively compared to any other channel.
Social Media Marketing is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and/or share interests with become part of your “network.“ The Internet and related technology have taken networking to the next level, expanding each individual’s reach and exposure through online marketing. The targeted audience that is available for you as a community can interact 24/7 from any location worldwide.
There are some interesting facts about Social Media Marketing that makes it best suit for businesses operating as product or service providers. 94% of all businesses with a marketing department used social media as part of their marketing platform. Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance. 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure. 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period.
Concluding the discussion, you need to define your audience, locate your potential customers, build a social relationship with them and promote your brand wisely. What you choose to do on these sites depends on what your business needs. In most communities it is recommended to not start out by promoting your brand or website. If you start out by “spamming” you are likely to get kicked out of that social community. Being too direct in your sales pitch could also scare people away.
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