What Technology Should Your Startup Use?

Over the years many individuals have a question in their mind: I’m beginning this new project, what technology do you think I should make use of?
Frequently these individuals suit one of two categories:.

  • Technologists who have actually already comprised their mind.
  • Non-technologist entrepreneurs who need to be guaranteed.

A great concept can be constructed with almost any technology. They all have their pros/cons. No matter what stack you select, you’ll pay a certain rate for whatever benefits it provides. However really, the success or failure of your job has more to do with vision, management, execution, and market than technological selections.

When you choose a particular technology, you need to have the ability to validate the choice to yourself, your partners/employees and possible investors. You make technical choices based upon the job and company’s vision.For a job to be effective you must have a strong vision. If you can convert your vision into a set of values to benchmark every choice, your path will be clear and it’ll be much easier to find the right people to join you.

Besides the vision, a lot of start-ups focus on culture. It is frequently stated that the culture is specified by the founders, the very first couple of staff members, and the product itself. However, what isn’t really typically discussed is that the technical decisions will have a direct result on the company culture.

Whether your new start-up is based upon J2EE/Oracle, Perl, PHP, Bed rails, Node. js or.NET, the team’s engineers will certainly have different expectations, different values, and different concerns. None of these technologies are intrinsically bad. Great things have been developed with each. But they do come with a culture.

This decision plainly set the engineering culture and specified the team of people who might work or be interested in dealing with the task.

Asking a Different Question

So possibly instead of asking exactly what technology I must use, we need to ask ourselves:.
Does this technology fit my company’s core values?

That’s a much more difficult concern since you have to really understand your core values. That understanding is key to developing a successful product.

You can’t thoughtlessly copy a tech stack in the same way you cannot copy a company strategy. It’s a part of your company’s identity. Your core values, your goals, your team and your expectations are different.

The whole “it worked for X” argument is rarely legitimate. Look, Facebook uses PHP, it “worked for them”. Does that mean we should all make use of PHP?

Technology-Culture Alignment

Distinguisheding neighborhoods is tough, however I’ll share with you the impressions and point of views that I carry numerous alternatives. Do not hesitate to use the remarks to share your own perspective and cover other neighborhoods.

Old School

Right here are some of the “classics”: languages that have actually been made use of for a while and have proven their values. They’re widespread, however do not motivate much interest any longer.




  • Get things done, that’s what matters.
  • It resembles Basic for the Web.
  • As long as there is a means to do it, it ain’t broken.
  • It works and it’s quickly, anything else is pointless.
  • Don’t be too scholastic, our language is accessible and any individual can be started in no time. Try to do the exact same thing with Java!
  • Item orientation as an afterthought.


Common use case: (as of mid-2013)

  • Your very first internet app.
  • Extending WordPress/Drupal.


Individual viewpoint:

PHP had its days of glory. It truly made web development easy and available. However, probably due to the really huge quantity of new programmers who began with PHP and a not so opinionated community, very few people can write excellent PHP.

Good idiomatic code examples are tough to find and I’m not even sure there is such as as idiomatic PHP. The result is a community understood for inadequate code quality, absence of tests, security nightmares and an after taste of the very early 2000s.

Strong PHP groups with well developed conventions, procedures and guidelines can accomplish fantastic things, but such teams are unusual.



  • Portability.
  • The power & performance of C/C++ but with automatic memory management.
  • Cares a lot about object-orientation.
  • IDE needed.
  • Memory is cheap so we eat everything.
  • Threading is the means to go!
  • Don’t point out Java applets.
  • Look at my pretty JVM!
  • Open source (however owned by Oracle).
  • Slower but safer development cycles.


Personal Opinion:

Java is rather interesting. A few years ago a lot of designers got tired of Java and discovered other lands. They typically changed to interpreted languages such as PHP, Python, Ruby or even more esoteric languages like Erlang.
However, Google through Android was able to reveal that Java in itself isn’t as awful as we remembered (as long as you do not have to make use of J2EE or Swing). There is also a “hipsterish” trend that seems to suggest that Java is really cool again. A lot of that pertains to two things:.

  • the JVM.
  • the unbelievable quantity of high quality libraries.

That said, for a lot of us, composing Java all day doesn’t sound attractive. If you are going to depend on the Java stack, there is long list of other JVM languages which are mature and play well with Java libs (i. e: Scala, Groovy, JRuby, Clojure). You can constantly to mix and match.

Working with Java developers isn’t too tough considering that a lot of students coming out of school learned Java, but discovering fantastic early-stage startup engineers who want to write Java is quite tough.

Side note: If you are targeting Android, keeping it easy, stay with the official stack even if you could fancy another JVM language better.

There are still many needs to use Java’s technology for your new startup, however you might likewise consider using a more “rapid/flexible” option in parallel (Ruby, Python, Node …). A multilingual environment brings a lot of value to both the company and the engineers, which is something the Java neighborhood appears to be gradually however surely finding.

Java mainly draws in more classically trained engineers trying to find comfortable, recurring, renowneded patterns. They will certainly be utilized to the language, its devices and its natural rhythm. They could not be the most curious developers however they are trustworthy (if you pick the right ones clearly).

C# /.NET


  • A better Java.
  • Initially designed for desktop and embedded apps.
  • We have a better IDE than the Java people.
  • We are business severe but we can offer you most of Bed rails’ cool functions.
  • We have a conflicted vision of Open Source.
  • Slower however much safer development cycles.


Personal Opinion:

I returned and looked at C # when C # 5 was launched and I have to say that I was really impressed by some of the brand-new language functions. From a purely language design viewpoint, C # is a fair bit ahead of Java. I was also amazed by how enjoyable it was to write Javascript in Visual Studio (I actually didn’t expect that because my experience with VS was primarily around C++).

Another thing that actually impressed me: the quality level of the readily available documents is exceptional! But the fact that C # isn’t really open source, that Visual Studio + MSDN is so pricey and the whole environment reeks of licenses and expenses, is little bit of a turn off.

Microsoft is slowly opening to open source and even more open solutions like Azure. But as a neighborhood,. INTERNET is still quite Microsoft-centered. As a start-up business owner, you need to consider how you feel about open source vs venture backed cultures.

C # primarily attracts a variation of the Java crowd: engineers seeking stability and a support contract over open source. And they can tolerate IIS!

Developed Alternatives

Over the years, two dynamic languages became treasured by start-ups: Python and Ruby. The two languages are in fact quite similar. Nowadays Python is quite popular for backend apps (NLP, biotech, APIs, SOA elements) while Ruby is more popular for consumer-facing apps. Both of these languages suffer from the exact same constraints (primarily performance and concurrency) however their core values and communities have various focuses.




  • Only one obvious means to do things.
  • Code needs to be lovely, basic and specific.
  • Documentation is essential.
  • Strong language design management.


Personal Viewpoint:

As someone who chose Ruby over Python, I often envy the quality of the documentation you find in Python jobs. I likewise have a love/hate relationship with the reality that Python is designed to give you simply one right method. This is commonly excellent for groups, however it can likewise be annoying.
In some locations, Python has some of the very best libraries out there, and depending upon the problems you are dealing with, Python might be the right option. Python designers know ways to communicate about their code. They document exactly what they do and are procedure oriented while being pragmatic about their approaches.
However Python was created means prior to the internet ended up being popular and if concurrency and high throughput is an issue for you, a vibrant, analyzed language with bad concurrency could not be the right choice.
Python primarily brings in more pragmatic, skilled, full-stack developers desiring a contemporary but well-proven language.


Ruby/Ruby on Rails


  • Made for people, not equipments.
  • Extreme flexibility: if you mess up, it’s on you.
  • Everything has to be easy, elegant and enjoyable.
  • DSL on top of DSLs on top of DSLs.
  • Testing is essential.
  • Things move quickly, discover to maintain.
  • Passionate and dynamic neighborhood.


Individual viewpoint:

As far as I’m concerned, Ruby has actually been my go-to language for several years. You will certainly discover an amazing, occasionally overwhelming quantity of Ruby open source code. Rails is actually a fantastic internet structure making most web tasks simple to execute if you understand how to utilize the device.

However the flexibility and rapid development cycle likewise have drawbacks. Prepare to invest a huge portion of your time keeping your code base approximately date and migrating far from deserted libraries. If you can’t depend on caching, the throughput of an effective app will certainly typically be restricted by the lack of great concurrency support.

Ruby developers are mostly Rails designers and a terrific majority could have a difficult time being able to determine core language features versus structure functions. They are often curious, opportunistic (in a good way), somewhat pragmatic and care about code quality/structure and test coverage. Bed rails designers are usually early adopters due to the reality that the structure itself uses some brand-new innovations by default (coffeescript, turbolinks, CSS pre-processors …).

Ruby and Bed rails mostly attract designers wishing to get things done quickly however elegantly. These developers are frequently product-oriented and care more about the purpose and consumer value than the lower-level computational information.


Technology Drives Culture

Technical choices have cultural impact. Believe plainly and thoroughly about how your innovations align with your company’s core values. Make the right choices and you’ll spend less time battling about technical information and more time developing an excellent company.
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