If you believe that mobile apps are exclusively for big name brands like Walmart and Bank of America, you are wrong. A growing number of small and midsize businesses are following the mobile trend, comprehending that a reliable mobile strategy includes more than simply a mobile-friendly website.
In fact, these days you’ll discover that lots of small businesses you interact with in your daily life have their own dedicated mobile app– be it the corner coffee shop or the beauty parlor downtown. These companies are ahead of the game when it concerns taking their marketing to the next level.
In case you are still uncertain why anybody would wish to build their own mobile platform, here are the leading advantages of going down this path quicker rather than later.
Be Visible to Customers at All Times
Statistics reveal that the average American invests more than 2 hours a day (!) on his or her mobile phone. While most likely just a handful of applications comprise the bulk of this total use, it doesn’t alter that each user has to unlock, scroll, and scan their device for the apps they’re trying to find. Being “in the way” can be a benefit to your company, as our mind unconsciously does tape-record every image and text (or well-designed app icon!) it comes across– even if it occurs undetected.
Direct Marketing Channel
Apps serve lots of functions: they can supply general info, rates, booking types, search functions, user accounts, messengers, news feeds, and far more.
Among the most significant advantages of having a mobile app is that all the information you ‘d such as to offer to your consumers– consisting of special sales and promotions– is right at their fingertips. Through push alerts you’re getting even more detailed to a direct interaction, and can easily remind clients about your services and products whenever it makes sense.
More Value to Customers
Talking about on-hand information, how about digitalizing that commitment program you have in place? Instead of adhering to the old point-collection card, make it possible for your consumers to gather their rewards through your mobile app. The outcome? More downloads and more return consumers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.).
Building Brand Image
A mobile app for your business can significantly add to your brand awareness. This can be divided into 2 elements, the mix of which will certainly make your app a true winner:.
Brand: A mobile app is like a blank signboard indicator. You can do what you desire with it; you can make it elegant, hip, functional, shocking, or informative. However what you truly want to do is produce an app that has features your consumers will certainly like, while at the same time is well branded and magnificently designed.
Recognition: The more typically you can get customers included with your app, the faster they will certainly be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand roughly 20 times is what will certainly get you really noticed.
Increased Customer Engagement
No matter whether you are offering flowers or medspa services, your consumers require a way to reach you. Having a messaging (or help desk) feature within your app can actually make a distinction in the way you communicate with your consumers. Consider it: OpenTable, for example, developed its entire business design around this principle. Instead of calling a restaurant for a table, you can reserve it with less than 5 clicks on their platform. Now consider it: How numerous consumers would choose to interact with you through text than through phone?
Advantage in Competition
Nowadays mobile apps at the small company level are still uncommon, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to provide a mobile app to your clients. They’ll be amazed by your forward-thinking method!
Increased Customer Loyalty
Last, however not least, the most important reason why you should consider constructing your very own mobile app is customer loyalty. With all the sound out there– roadside banners, signboards, flashing indicators, paper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing– we gradually lose our effect on clients because of the enormous amount of advertising surrounding us all. It’s time to return making a real and sincere connection with your customers, and making them a devoted enthusiast of your product and/or service. It’s not sure that a mobile app is going to conserve your business, however it can be a method of staying closer to your consumers, and being simply a “fingertip” away at all times.
Summary
Now that you have gotten a taste of the numerous advantages of your own business mobile app, where are you going to start? You have two choices:.
- You hire an app development company, or bring your own internal app development team on board (depending upon how much emphasis you ‘d like to put on your mobile strategy).
- You use one of the wonderful mobile app home builders like Como, BuildFire, or AppsBuilder to build your very own mobile app without having to stress over coding and technicalities.
Either way you go, a mobile app is going to be a standard part of any business in the future. The option you make today is going set the foundation for the future of your business. It’s on you to choose whether you want to be among the first.
