In 2016, e-commerce trend growth will continue to slow in mature markets, however businesses who can provide amazing service and usability will continue to get amazing results, while those who lag behind on the usability front will be increasingly exposed. There is no hiding place for a bad e-shopping experience in 2016.
In other news, the younger, high-growth e-commerce market will be the most volatile, interesting and unexpected part of the e-commerce world in 2016. These markets, generally in so-called “establishing world” locations, are not developing along the precise same trajectory as established markets like United States, Germany, Australia– they are taking a significantly unique course of their own. Opportunities will abound, however outside entrants to these markets should not expect a “copy-paste method to be sufficient– localization is crucial.
More and more, we negotiate and connect online, and no place does this shift end up being more noticeable than in eCommerce. As new social networks and eCommerce platforms make advancements and transform the lives of businesses and consumers, our strategy to brands and the purchases we make online will alter in ways from the apparent to the unexpected. Here are few emerging e-commerce innovations, and how they’ll change the method you do business.
Progressively, companies are finding themselves interacting more carefully, typically all of a sudden. No earlier do you sign a contract than you find yourself working with a suite of different businesses with big suites of apps. Groupware, a software developed to help with collaboration can help, but if a single-person business signs up to work with a 60-person company, it might not be a convenient solution. So sites are emerging enabling anyone from a project manager down to a small shop owner to collaborate to create and buy the very best possible product.
What this will do is much more closely include everybody, even the customer. Imagine a world where a customer downloads an app that allows him to hire a developer, commission a custom production house, and after that spend for the completed product. Think it or not, it’s already happening.
We’ve all been to a grocery store and utilized the self-checkout lane. But in a few brief years, we’ll be using booths to do everything from pay library fines to buy a couple of magazines from a stand in an airport. The problem was that in previous implementations, smart stands were meant to replace cashiers, but it was rapidly discovered that individuals liked talking with and communicating with a person. So instead, these stands will be utilized to cut down on lines so cashiers can deal with clients who need to return an item or have a concern. They will speed up times and improve customer service. Mobile payments will be a big driver for this type of electronic payment tech.
Mobile payments are still in their early stage: Google, Facebook, Apple, and other companies are building the infrastructure and attempting to get clients more comfortable with the idea of using their phones to buy items in the store. Once the public overcomes that hesitation, enabling a customer to spend for something can be as basic as having him send you a sms message or scan a QR code, hence activating an automated system that satisfies the order and gets it to his door as quickly as possible. The day is not up until now away when many clients will use mobile payments specifically. Instead of a five-step process, it will be a simple “Pay” button, making purchases much easier and customers happier in less time.
Some of the greatest issues e-commerce presently deals with are the laws of time and space. True, delivering networks have becoming strikingly reliable, but sites still lose business to other companies, just due to benefit. This is why Redbox still holds a slight benefit over Netflix.
That may not hold true for long. Amazon recently opted to stop battling efforts to gather sales tax on its transactions. This is since it’s looking for to build a network of warehouses that will remove any sort of delay in order satisfaction. Instead of getting something and waiting, you’ll buy something and it will be waiting at your home when you get home, or provided right to your hands.
This subtle change might be the most disruptive one in e-commerce. Think of a moment when your product is sitting in a huge network of warehouses, and the minute a customer pays on your site, the product rockets out the door and heads directly to him: genuinely a Jetson’s like experience
This would level the operating field, and even if you couldn’t benefit from the warehouse network, it would still accelerate satisfaction: After all, less bundles can imply quicker plan runs. It will not occur tomorrow, however it’s coming soon. That’s the way it is with the future: eCommerce transformations are much closer than you think.