Drupal as an eCommerce Platform

There are many great eCommerce platforms out there nowadays. With a lot of selection, it’s simple to adopt a dedicated shopping cart software platforms. However, doing so might have a damaging impact on your online store down the line.



If you use a dedicated hosted, or self hosted eCommerce platform, you could be limiting the capability of your business to project itself online in the future. What takes place if you want to develop another resource to slot into your existing facilities, for example, you need a blog and you might have spent thousands on a dedicated eCommerce platform, just to find it does not have robust capability for a blog integration, or page structure capability is poor.

This leaves you in the worst position of having a blog in any way. But using Drupal, you can develop a strong eCommerce solution, either from an off-the-shelf integration or developed for you, while staying positive you can take your online business in any direction using Drupal’s resources.

On top of the flexibility Drupal brings, it is open source. This can be a crucial consideration when planning for long-term development.


Why Use Open Source?

There are 2 primary reasons to use Drupal instead of a dedicated shopping software solution, or another content management system:

  • Drupal provides you the freedom to develop in any direction, with less limitations and extra expenses.
  • You can not be held for ransom additionally down the line.


This is why open source is used when many customized designs begin in-budget, but with time as they become more refined and the userbase grows, the cost increases. So going open source with Drupal can secure you from future hidden costs.

Yes, obviously you can get dedicated open source eCommerce designs. Open cart is one such product. However we have discovered that you still have to hack it around significantly to get it to do precisely what you desire. And at the end of that process you are still left with purely a shopping cart solution, not a platform you can integrated any instructions from.



Some of the greatest websites on the planet use Drupal. This would not hold true without great reason. First of all, the White House utilizes it for their website. Yes, the President utilizes Drupal. If one of the most high profile web sites in the western world utilizes it, then they should be pretty sure it’s resilient versus attack. Other high-profile sites making use of Drupal consist of MTV UK, France24, the Louvre, the Economist, the Grammies and the Examiner.

Once more, if those prominent sites feel that Drupal offers the very best combination of power, flexibility and security, then we ought to bear in mind of that. These companies have the financial clout to construct everything from the ground up if they desire, however instead they make use of an open source content management system.

Proprietary designers will say that open source options are inherently insecure because everybody can view the code that runs them. Drupal is different though.

Because of its high profile, Drupal takes its security so seriously that it even has a team of security experts on board, who actively look for issues and patch vulnerabilities.

You will certainly constantly see and check out WordPress websites being hacked. However the number of Drupal websites out there groan about being hacked?

And when it comes particularly to dedicated eCommerce platforms, a few of these are even more vulnerable security-wise. Because of their lower user base, security concerns are typically more slowly acknowledged, have actually less esources designated and are more slowly solved.

The other issue is that most of dedicated eCommerce platforms are paid items, indicating if there is a security concern, it’s not in the best interest of the designers to publicize it has actually happened at all.


World Class Community

With years of development behind it, Drupal has an enormous user base and free support network. This suggests that for many “every day” development matters, you can get good guidance from the community. Obviously for more complex setups you’re going to need to get the suggestions of a professional developer, however the community can deliver you a fantastic base of core information.
For a start, they will have the ability to advise you on things such as whether your project can be done making use of off-the-shelf performance, through existing Drupal modules.

And if you need aid to develop a custom project, there are countless high quality designers out there who are extremely familiar with developing custom modules to deal with Drupal.

On the drawback, there may be specific setups that are not best provided through a project developed with Drupal at its core.



Thinking about both self-hosted and hosted devoted eCommerce platform, such as Magento and Volusion, both are fantastic for certain projects. However what both of these platforms struggle with is an inherent absence of flexibility in their core, when compared to Drupal.
Drupal is highly modular, with more than 20,000 existing modules. It’s likewise extremely easy to develop custom modules because of its flexible architecture.

There are also vital development tools developed into Drupals core that are way ahead of the tools in other open source content management systems.

For instance, Version 7 of Drupal ships with the views module built in. This is essentially an SQL query home builder, which allows you to grab data from the database and after that build custom content types.

In regards to eCommerce, this versatility can bring power really swiftly. The policies module enables you to build custom workflows, which is fantastic for setting up custom sales passes.

You can also set user functions easily, or produce them, which allows you to highly segregate people who have access to your system. This is terrific for lots of reasons, consisting of security and community building.

And no matter how large your eCommerce site is, Drupal will certainly cope. It has a faceted search API, which you can hook into to develop highly an improved product search experience from.


The LAMP Stack

Because Drupal makes use of LAMP (Linux, Apache, MySQL, PHP) you can be confident that your website will constantly have an excellent home, along with people who can manage it.
The mix of its experienced user base and heavy use of LIGHT suggests you will certainly constantly be find extremely skilled developers and your webhost will hardly ever have expertise gaps.

It likewise implies your webhost will certainly have a better understanding of how everything works rapidly. If you are using an exclusive eCommerce system, then you can often run into showstopping issues even during fundamental setup on your webhosting.

But because of the data base, many webhosts will certainly have the ability to help you. This means taking care of handled hosting unexpectedly becomes worth it.


Powerful eCommerce Sites

We’ve currently spoken about how Drupal has built in performance that permits you to quickly develop the core of an e-commerce site. Other advantages of using Drupal for eCommerce consist of the fact that it is seo friendly. I have seen lots of examples where individuals have shifted from other eCommerce options and seen a jump in the online search engine rankings.
The factors for this are round source code readability to the online search engine spiders and how flexibly you can structure URLs in Drupal. Although it is changing, traditionally dedicated eCommerce platforms have not put as much focus into online search engine friendliness.

Drupal also enjoys support from all the major third-party shopping cart developers, and the major payment processing business. So a lot of the time, there is no have to look just at the shopping cart software itself as the entire solution, but as an integration.

It likewise now has actually a completely developed eCommerce platform of its own you can build directly on, called Drupal commerce. Much like Drupal core, it is an eCommerce specific platform you can develop in any instructions you want. Nevertheless, a lot of fundamental performance sometimes still doesn’t work 100 % out-of-the-box, whatever e-commerce solution you wish to make use of.

Post a comment