Bright Future Of CRM For Salesforce Customers

Over 400 companies, growing 100 percent a year over the last four years, have chosen to build their core products on Force.com, including Apttus, CipherCloud, FinancialForce, Gainsight, GreatVines, JobScience, Kenandy, nCino, and Resilinc. Other companies have built one or more products on the Force.com platform such as Concur, Cornerstone OnDemand, Docusign, Xactly, and Zuora.

Judging by the growing popularity of the platform, entrepreneurs often find that the benefits outweigh the risks of building on Force.com. They can build solid, high-growth businesses quickly and with lower risk on this platform, and generate tremendous value by focusing on their core expertise and not recreating the platform itself.

Leading expert firm Gartner Inc. recently shared its assessment of the future of CRM. In this comprehensive evaluation Gartner detailed that customer relationship management (CRM) options will certainly be at the heart of digital initiatives in 2014. The vital focus of these efforts targets enhancing the customer experience. Gartner Expert and RVP, Joanne Correia, mentions “Hot locations for CRM financial investment include mobility, social networks and innovations, Web analytics and e-commerce.”.

These findings align carefully to the outcomes of our annual State of Salesforce report, where we checked over 500 leading worldwide companies. The outcomes revealed that 84 % of companies think customer engagement will certainly be the primary driver of lucrative development. Let’s take a look at how Gartner’s Nexus of Forces essential styles line up to what Bluewolf has seen in our experience with Salesforce tasks.

 

Mobile

Salesforce.com has offered mobile adoption a shot in the arm with its investment in Salesforce1. The capability to gain access to and manage your Salesforce circumstance no matter your area will increase user adoption and permit users take advantage of customer minutes anywhere they happen.
Salesforce clients are taking Mobility a step further, our findings in the SOSF show that 52 % of organizations currently have, or are planning to create customized mobile apps on the platform.

Social

One of Bluewolf’s essential pillars of ending up being a customer-obsessed venture is that no one possesses the customer, but somebody constantly possesses the minute. Organizations that are taking their customer support straight to social media and engaging customers in their chosen channel are differentiating themselves from the competition.
Business adoption of the Salesforce Advertising Cloud will continue to grow, and the emerging abilities of Salesforce Communities will only create more opportunities for you to engage with your customers on non-traditional channels.

Big Data

The cutting edge of big data is the addition of predictive analytics to your sales approach. We’ve seen ingenious organizations bring predictive analytics into their sales procedure as a way to evaluate danger in customer relationships and find brand-new revenue opportunities prior to they provide themselves.

Internet of Things

At Dreamforce 2013, salesforce.com CEO, Marc Benoiff’s anecdote about his Philips Smart Tooth brush, and the vision of Stanley Black & Decker’s linked devices show that we are shifting away from simply ‘buzz’ around the Internet of Things.

Imagine the prospect of your linked items supplying additional opportunities to service, market, and offer to your customers.

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